Sub70 teed off in the UK in early 2004 with one goal: to produce a collection of men’s golf apparel that would inspire and excite our customers. Our progressive brand takes golf fashion to a new level, with high performance, innovative clothing that bridges golf wear and sportswear. With our focus on fit and fearless (some might say irreverent) use of striking colors and color blocking, we’ve created a true lifestyle brand for today’s golfer.
Created by childhood friends Simon Elliott, Damon Rafi and Andy Davies in Southhampton, England, Sub70 grew out of simple necessity. Unable to find golf clothing that suited their sartorial style, they developed their own, featuring a lean fit, innovative color stories and technical fabrics/features. The collection quickly developed a reputation across the United Kingdom and Europe as one of the leaders in stylish, modern golf apparel for men.
The brand’s success caught the attention of golf aficionado and trend spotter Randy Gordon, who launched, through a joint partnership, Sub70 USA in summer 2011. Now golfers on both sides of the pond can enjoy Sub70’s distinctive take on the classics—and the newest look in golf apparel. Sub70…it’s where you want to be.
Sub70 is available in top golf shops and better specialty stores across the country, and at www.sub70usa.com.